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About us

Alexandra King profile


'ALEXANDRA KING' is a luxury vintage inspired clothing brand and vintage boutique ran by UK based designer Alexandra King.

Alexandra graduated in fashion and textile design in 2005 and launched her label in 2009 after working at the heart of the vintage clothing market. It was whilst sorting through hundreds of thousands of vintage dresses she learnt the secret of what goes into the most beautiful of gowns. 

You can put your trust in the expertise of Alexandra and head seamstress Anna Vickery. Alexandra's dedication to knowing what subtleties will make you look your very best, a cut, a hem length, a heel shape, is why women travel so far to the little secret that is the Alexandra King boutique. 

In each dress you can expect to receive fine craftsmanship and exquisite fabrics that have been carefully sourced. The designs are sketched and re-sketched and your very own one of a kind dress has been made with the upmost attention.

Alongside the highly covetable one of a kind dresses, the collections include bridal, accessories and a bespoke service where you can have your dress designed exactly to your measurements and requirements.
Alexandra and Anna will work with you during private consultations to create the couture wedding dress of your dreams.

We don't want to forget where it all came from and hold an extensive vintage collection dating from the 1800s up to the 1980s. We hand select the best vintage dresses to compliment our vintage inspired ready to wear and bridal collections.

Simply put, we make and sell pretty things!


'Thank you so much for designing such a beautiful wedding dress for me. I loved every bit of it and I am so grateful to you for helping me to make my ideas a reality' Alice, UK

'Special thanks to Alexandra King for the most fabulous dress I have, or will ever wear!' Holly, London

'Thank you for my beautiful wedding dress. I had so many compliments on the day and will treasure it for all my days.' Cathy, London

'I just wanted to say a huge, massive and warm thank you for making me the most dreamy dress EVER! I absolutely loved wearing it.' Gill, Glasgow

'a huge thank you for making my dress .... It was a hit and fit perfectly!' Ellie, Kenya

'So in love with the dress. Thank you...' Sarah, USA

'I have just received the dress… It is…divine.
I am so in love, it fits me so perfectly and it looks soo beautiful!
Thank you so much, this is definitely the most beautiful dress ever ever ever.' Natascha, Germany

The Alexandra King label is a registered trademark and retails exclusively online and direct from the boutique.

Visiting the UK? Our boutique is based in the city of Wells, Somerset
8 Sadler Street, Wells, Somerset, BA5 2SE
Our shop is open Monday to Saturday 10am to 5pm

For all enquiries please contact; Alexandra King

Telephone: 01749 672528
8 Sadler Street, Wells, BA5 2SE, UK

Fittings and bridal viewings by appointment only. Please call or email for more details