About
ALEXANDRA KING is an independent fashion designer and maker working from her studio in Somerset, UK.
Collections take the form of one of a kind garments coming together using vintage, deadstock and luxury materials with a focus on the craft of design and the use of hands. Each piece is made one at a time. Slow, sustainable and beautiful.
"Vintage gowns, old hollywood and ballet costumes still excite me visually and inspire the sustainability techniques in my work.
I find inspiration in just about everything else too from the beauty of nature to the plastic fantasies on peoples nails. Both and And. Juxtaposing. No dogmas. I have a wild imagination. Beautiful things are important to me. I'm messy and honest and am not perfect but try to make the world a more beautiful place whilst doing as little harm as possible.
I'm interested in other perspectives too. I like imagining being in other people's shoes and will always be inspired by cultures different to mine. Otherwise life would be very boring! The ultra local and the global work well together. Sharing and exchanging ideas and techniques from around the world.
I believe fashion should be fun, it shouldn't exploit or pollute or hurt (that much!). That's a basic. " Alexandra King
If you have any questions feel free to send me an email.
Timeline ...
2005 Alexandra graduated in fashion and textile design from The University of the West of England, Bristol
Worked with Bristol Textile recyclers and St Peters Hospice sourcing and selling vintage clothing online.
2009 - Launched own label with a bespoke made to order collection and bridal collection
One of a kind dresses, bespoke orders and vintage collections continued.
2016 Alexandra opened a boutique in Wells, Somerset offering custom gowns and vintage. Wonderful space with wonderful windows.
2019 Alexandra King worked in collaboration with 'Deadly is the Female' to launch a ready to wear capsule collection and the famous 'Claudia' dress, a dress that was truly made for ALL, designed and made in Somerset and available exclusively at the Frome boutique.
2020 Covid Pandemic happened and the sewing machine turned to face masks producing thousands of cotton masks for care homes, essential workers and individuals.
Dresses still continued to be made one at a time too out in the countryside.
2021 Alexandra closed her boutique and after a short time recovering from cancer, she returned in 2025 to produce a collection titled Les Sylphides.
A collection of garments, illustrations and photographs presented in a print zine.
2026 sees a 'back to the source' ethos of design and making from the blank page.
The studio is not open to the public. Please call or email for more details of in person visits.
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TESTIMONIALS
Absolutely fabulous
"An absolutely wonderful experience as soon as you enter the shop. Alexandra is very knowledgeable, extremely helpful and great at putting you at your ease whilst you chose your garment. I cannot praise this fabulous little shop highly enough. Cannot wait to pick up my dress, am so excited !!"
"Absolutely fabulous place and a truly wonderful experience. Alexandra is so helpful and so kind, she really knows how to help you be the best that you can be with the stunning creations she has and can deliver. Never ever had a bespoke dress made for me and it will make my daughter's wedding even more special than it'll already be. Thank you so much x"
Susan, Bristol
Beautiful Dresses, Beautiful Studio
My dress is perfect and it was a pleasure to visit Alexandra's beautiful studio in Wells.
Mary, London
5*************!
I love my dress, I couldn't be anymore happy, such an amazing service, will recommend to whoever I possibly can"
Verity
The right dress
"Thank you for making the experience of finding the 'right' dress so fun and easy! I will definitely be recommending you to anyone looking for a special dress."
Polly
Expert Artistry
"I am having a bespoke wedding dress made by Alexandra and I can't recommend her highly enough. I couldn't find what I was looking for in any shops but she and her team have taken my ideas and used their expertise and artistry to turn it into a reality. She is passionate about her work and she made me feel immediately comfortable in this new venture!"
Emma, Durham
Perfect Design
I loved my initial consultation, Alex was really open to my suggestions and built on ideas I had to make them work for me and the type of wedding i am having. Really excited to see the proposal and what happens next.
Jo, Bath
Great Shopping experience
"Thank you for the brilliant experience today. Your dresses are even more lovely when seen. Alexandra you have the perfect approach, attentive yet relaxed, which made the task of wedding dress shopping really enjoyable and fun. Thank you!"
Charlotte, London
Sparkling Wedding Gown
"We went for our initial consultation today for my wedding dress and and bridesmaid dresses. The consultation was amazing, we had a lovely welcome and then talked though all the designs and she did a few sketches of my vision. The whole process was flawless and I'm so excited to see the final designs. Highly recommended if you want that personal touch and truly unique dress."
Hannah, Swindon
Old Hollywood Wedding Dress
"Everything about the experience of having this dress made has been magical. I can't wait to wear the finished dress."
Anna, London
Dressed to Perfection
"I was first introduced to Alexandra by a friend, and from that first meeting I knew that I wanted her to design and make my wedding, bridesmaid and mother-of-the-bride dress. Alexandra makes you feel special from the moment you enter her beautful little shop and studio in Wells, Somerset. She offers you a truly personal experience, and each time you leave there is always a spring in your step. The process from consultation to completed dress has been a long one because I wanted to get started from the moment I was engaged back in 2016. Each time we have visited the store for a fitting, alteration or meeting we were delighted with the results and it has been magic watching each dress' progress. On saturday 12th May we went to Alexandra's for the last time, where we tried on our beautiful dresses and were treated to a mini photo shoot by Alexandra herself. I can truly say that we felt like royalty. I am so excited for my guests to see Alexandra's wonderful designs and I will absolutely be back to her in the future. If I had to do it all again- I wouldn't do anything differently. It was perfect."
Katie
Magnificent Red Dress
"I can't believe how good it feels to wear one of Alex's creations. The materials are beautiful and the colours exquisite and she just knows which colour is the perfect match...wonderful experience"
Julia
Dream Country Wedding Dress
'Thank you so much for designing such a beautiful wedding dress for me. I loved every bit of it and I am so grateful to you for helping me to make my ideas a reality'
Alice, Frome UK
Sequin goddess gown
'Special thanks to Alexandra King for the most fabulous dress I have, or will ever wear!'
Holly, London
Barbican wedding gown
'Thank you for my beautiful wedding dress. I had so many compliments on the day and will treasure it for all my days.'
Cathy, London
Oh so chic Wedding Dress
'I just wanted to say a huge, massive and warm thank you for making me the most dreamy dress EVER! I absolutely loved wearing it.'
Gill, Glasgow
Blue sequin prom dress
'I have just received the dress… It is…divine.
I am so in love, it fits me so perfectly and it looks soo beautiful!
Thank you so much, this is definitely the most beautiful dress ever ever ever.' Natascha, Germany