About Us

Alexandra King profile


'ALEXANDRA KING' is a British fashion designer working with a small team from her studio in Wells, Somerset.

Alexandra graduated in fashion and textile design in 2005 and launched her label in 2009 after working at the heart of the vintage clothing market. It was whilst sorting through hundreds of thousands of vintage dresses she learnt what goes into the most beautiful of gowns throughout history. 

Dressing up should be a great experience, and Alexandra's aim is to make you look and feel incredible. As a designer you can put your trust in her expertise and craftsmanship to know what is exactly right for you as an individual. 

As a business owner it is incredibly important that ethics and values of respect for all are upheld from creating the dresses to making the atelier a welcoming and safe space for all. We are proud to design and produce in the little city of Wells, Somerset reaching our customers all over the world. 

The Team, Alexandra works alongside head seamstress Anna Vickery who manages the bespoke orders and if you're lucky enough to visit you will meet the lovely Marina who takes care of customers in the boutique. 

Alexandra can also work with you during private consultations to create the couture dress of your dreams.

The studio and website holds all the ready to wear, bridal and one of a kind accessories along with a vintage collection dating from the 1910s up to the 1980s. We hand select the most fabulous dresses to compliment our vintage inspired ready to wear and bridal collections.

If you love Old Hollywood, Fifties couture, Weddings, Fashion, Dressing up, Being intelligent, Being creative, Drag Race, Day Dreaming and Super Sparkling glamour, you'll love what we do. xxx


For all enquiries please contact; Alexandra King

Email; alexandra@alexandra-king.com 
Telephone: 01749 672528 
13 Sadler Street, Wells, BA5 2RR, UK

By appointment only. Please call or email for more details



Absolutely fabulous
"An absolutely wonderful experience as soon as you enter the shop. Alexandra is very knowledgeable, extremely helpful and great at putting you at your ease whilst you chose your garment. I cannot praise this fabulous little shop highly enough. Cannot wait to pick up my dress, am so excited !!"

"Absolutely fabulous place and a truly wonderful experience. Alexandra is so helpful and so kind, she really knows how to help you be the best that you can be with the stunning creations she has and can deliver. Never ever had a bespoke dress made for me and it will make my daughter's wedding even more special than it'll already be. Thank you so much x"
Susan, Bristol

Beautiful Dresses, Beautiful Studio
My dress is perfect and it was a pleasure to visit Alexandra's beautiful studio in Wells.
Mary, London

I love my dress, I couldn't be anymore happy, such an amazing service, will recommend to whoever I possibly can"

The right dress
"Thank you for making the experience of finding the 'right' dress so fun and easy! I will definitely be recommending you to anyone looking for a special dress."

Expert Artistry
"I am having a bespoke wedding dress made by Alexandra and I can't recommend her highly enough. I couldn't find what I was looking for in any shops but she and her team have taken my ideas and used their expertise and artistry to turn it into a reality. She is passionate about her work and she made me feel immediately comfortable in this new venture!" 
Emma, Durham

Perfect Design
I loved my initial consultation, Alex was really open to my suggestions and built on ideas I had to make them work for me and the type of wedding i am having. Really excited to see the proposal and what happens next.
Jo, Bath

Great Shopping experience
"Thank you for the brilliant experience today. Your dresses are even more lovely when seen. Alexandra you have the perfect approach, attentive yet relaxed, which made the task of wedding dress shopping really enjoyable and fun. Thank you!"
Charlotte, London

Sparkling Wedding Gown
"We went for our initial consultation today for my wedding dress and and bridesmaid dresses. The consultation was amazing, we had a lovely welcome and then talked though all the designs and she did a few sketches of my vision. The whole process was flawless and I'm so excited to see the final designs. Highly recommended if you want that personal touch and truly unique dress."
Hannah, Swindon

Old Hollywood Wedding Dress
"Everything about the experience of having this dress made has been magical. I can't wait to wear the finished dress."
Anna, London

Dressed to Perfection

"I was first introduced to Alexandra by a friend, and from that first meeting I knew that I wanted her to design and make my wedding, bridesmaid and mother-of-the-bride dress. Alexandra makes you feel special from the moment you enter her beautful little shop and studio in Wells, Somerset. She offers you a truly personal experience, and each time you leave there is always a spring in your step. The process from consultation to completed dress has been a long one because I wanted to get started from the moment I was engaged back in 2016. Each time we have visited the store for a fitting, alteration or meeting we were delighted with the results and it has been magic watching each dress' progress. On saturday 12th May we went to Alexandra's for the last time, where we tried on our beautiful dresses and were treated to a mini photo shoot by Alexandra herself. I can truly say that we felt like royalty. I am so excited for my guests to see Alexandra's wonderful designs and I will absolutely be back to her in the future. If I had to do it all again- I wouldn't do anything differently. It was perfect."


Magnificent Red Dress
"I can't believe how good it feels to wear one of Alex's creations. The materials are beautiful and the colours exquisite and she just knows which colour is the perfect match...wonderful experience"

Dream Country Wedding Dress
'Thank you so much for designing such a beautiful wedding dress for me. I loved every bit of it and I am so grateful to you for helping me to make my ideas a reality'
Alice, Frome UK

Mother of the bride outfit
Brilliant service by a very talented lady! Thank you Alexandra for making my 'Indian' styled outfit for my daughter's wedding in July. Very happy.
Christine, Wells

Sequin goddess gown
'Special thanks to Alexandra King for the most fabulous dress I have, or will ever wear!'
Holly, London

Barbican wedding gown
'Thank you for my beautiful wedding dress. I had so many compliments on the day and will treasure it for all my days.'
Cathy, London

Oh so chic Wedding Dress
'I just wanted to say a huge, massive and warm thank you for making me the most dreamy dress EVER! I absolutely loved wearing it.'
Gill, Glasgow

Blue sequin prom dress
'I have just received the dress… It is…divine.
I am so in love, it fits me so perfectly and it looks soo beautiful!
Thank you so much, this is definitely the most beautiful dress ever ever ever.' Natascha, Germany