Couture Craftsmanship

With each Alexandra King dress you are buying a one of a kind piece, designed and handcrafted at her studio in Somerset. Alexandra only makes a small number of collections a year and each piece will be the only one of it's kind in the world.

Many dedicated hours go into a garment. Craftsmanship is central to each and every Alexandra King gown and here is the story of one of her dresses.

The Spark of Inspiration

It all starts with a spark ... a glimpse of a fabric, a gown on the silver screen or a flash of colour. Inspiration can be found in everything and is constantly emerging in a designers thoughts each and every day. Designs are researched, developed and sketched. Fabrics carefully selected and the plans are set for a dress to be made.

Inside Alexandra's small studio the dress starts with a base pattern, developed and refined over years to create the perfect bodice shape for the dress. The base fabric is laid out on the cutting table and hand cut piece by piece.
From there the bodice is sewn and structured ready to drape the fabrics upon. Fold by fold is pinned and re-pinned positioning the fabric until the drape is naturally contouring to the body.
Underskirts are built as supports to the full skirt, which is then placed to the waistline and stitched securely. The pins are transformed into delicate stitches over the bodice and the many hours of embellishment to the finished design starts.

With every thread trimmed and the hem hand stitched, the Alexandra King label is ready to be sewn inside the dress marking it's quality. The gown is now ready to be photographed, displayed and presented in waiting for its new owner.