Alexandra King bespoke dress appointment

Book your design consultation, fitting or bridal viewing

Have a look through our online store and book an appointment when you are ready to visit in person.

An appointment is required to visit the boutique to view our collections, have a design consultation, fittings and alterations where you will have one to one attention. This also applies to our vintage collection. 

The boutique is open to view our ready to wear collection and to make any enquiries on Wednesdays and Saturdays without an appointment needed. 

Please arrive promptly to your appointment with us so we can offer you as much time as possible. We will send a reminder before your appointment, if for any reason you can't make your appointment please do let us know by contacting us on 01749 672528 or emailing

We look forward to meeting you at our little atelier in Wells! 


At each appointment you have the private use of our bridal room on the 1st floor of our boutique to try on dresses and discuss styling in comfort. .

Each appointment lasts for approx 1.5 hrs and there is a small charge of £25 for viewings and £50 for design consultations. This charge is then deducted from your bill upon ordering. Our pricing can be found here. 

At your consultation you will be able to view and try on our dresses and discuss your desired gown. We are happy to offer advice on styling and love hearing your ideas. 
Alexandra may sketch out ideas with you and you'll be able to look through fabric swatches, colours etc. A final design, quote and fabric swatches will then be sent to you. 
All designs are copyright to Alexandra King.

We only have a small boutique so please bring a maximum of three guests with you. 

All our dresses are sample sizes 8 - 12 with some designs a 14 - 16

We recommend booking two slots for larger bridal parties if you would like to discuss wedding dresses, bridesmaids and mother of the bride outfits. 

Please look through our collections before visiting and read our couture details for a dress to be exclusively designed for you. Call or email to let us know what you would like to view and if you have any ideas or questions you would like us to answer beforehand.


Vintage viewings allow you try on and view many dresses from our vintage archive and discuss styling and any alterations you may require. All ready to wear and vintage garments include free of charge alterations where needed. 


Fittings are free of charge. If you have ordered a dress you will be allocated a specific number of fittings in order for us to check your dress throughout the making process. Please bring your shoes and underwear to your fittings along with any other accessories you'd like to try out with your dress.


Alteration appointments are free of charge and are carried out on the ground floor of our boutique. We mainly work on womenswear and bridal/eveningwear. Alterations take approx 1 week to complete. Please call or visit of you have any questions.

Alterations pricing.

Hemming skirts from £15.00

Zips from £15.00

Other skirts and dresses alterations from £25

Dresses made to measure from £195

Bridal Alterations from £100


bridal room

vintage dress shop