Spring Summer 2025 for Deadly is the Female.
Designing the summer collection used to be a real struggle at Deadly is the Female, film noir femme fatales don't really do summer!
Claudia (The owner of Deadly is the Female) being a true romantic goth and my love of black (and more black) combined with our great British weather, it's sometimes difficult to image sunshine in the depths of winter when sourcing fabrics.
However, this year we have been treated to glorious sunshine and textile prints all sourced in the UK that indulge our pretty goddess and gothic romance whims.
Scarlett (Deadly Manageress and Top Model) always brings a bright and sunny light to everything. On a few days in March we photographed the Spring Summer collection with Scarlett, Maddie and Kath where pastels and a pretty prints found their style in the streets of Frome.
Scarlett and Scarlett by the lovers lamp in Frome wearing the blossom pink and primrose yellow flutter 'Claudia' dresses.
Scarlett dancing in front of the Frome boutique in the Primrose yellow Claudia dress giving me Lala land dress swish.
Scarlett in the pink rose print maxi dress on Catherine Hill, Frome. The best street in the country for independent shops like Pilea Plants.
The lilac draped jersey maxi dress, such a Grecian goddess feel to the maxi dresses which I always love.
Scarlett and Maddie on Catherine Hill Frome in the bamboo print crepe summer dresses.
The ivory and navy bamboo print tea dress with gorgeous styling by model Madeline Hall.
The blue navy rose chiffon maxi dress and tea dress modelled by Scarlett and Maddie.
The Navy blue and white rose print chiffon tea dress with flutter sleeves modelled by Maddie in the garden of artist Paul Freddy Payne, who kindly offered his beautiful home as a set for our photographs.
This is a beautiful delicate rose print on a semi sheer chiffon. I imagined wonderful high summer lounging being done in this dress.
Navy Rose chiffon summer dresses styled with sunglasses from Deadly is the Female.
Scarlett in the rose chiffon maxi dress surrounded by sketches and artwork by Paul Freddy Payne.
The Romance print is a darker, more painterly rose print in rich jewel tones on a light bamboo silk like material. Modelled by Maddie at the house of artist Paul Freddy Payne in Frome.
The blossom pink draped lycra jersey in the sunshine modelled by Scarlett Luxe.
