Journal

Hello!
Hello!
I haven't posted for a while. What with everything of the last few years, I have lost my creative mojo. I still make dresses but I look back enviously to... Read more...
Alexandra King Christmas card fashion illustration sketch red dress fairy nurses
Happy Holidays 2021
  Wishing everyone very Happy and peaceful Holidays. Thank you so much for all your support this year! And a MASSIVE THANK YOU to everyone working in the NHS for being the brilliant,... Read more...
Alexandra King - fashion sketch pom pom dress
Pom Pom Dot Dress and Daily Ramble
 Sketch for the polka dot pom pom mini dress. Rainbow pom poms, black velvet, sustainable upcycling and my idea for this little black dress. I just love how neon all... Read more...
Daybook - 30th August 2020
Daybook - 30th August 2020
The last week has been a little more intense getting the dresses ready for the photoshoot, sampling the accessories, doing the photoshoot and then editing the thousands of images (all... Read more...
Daybook - Tulle Ballerina Dress
Daybook - Tulle Ballerina Dress
Hand draped and stitched the bodice on the tulle ballerina dress. Really pleased with the matching tulle belt to finish the waist, its very delicate but is a great finish. ... Read more...
Daybook - Sunday 16th August 2020
Daybook - Sunday 16th August 2020
Took it slightly slower this Sunday and painted the ballet shoes for the portrait with the blue dress. This reminds me of how special I found my ballet shoes when... Read more...
Daybook 15th August 2020
Daybook 15th August 2020
Today I started sampling the hand painted brier roses for the blue silk dress. Still not sure if they will make it but that's what sampling is for.  Working out the... Read more...
Daybook 14th August 2020
Daybook 14th August 2020
Worked on the white tulle dress and trailing out corsage details to lay under the tulle. I took the pattern from a real rose,waiting for it to be the right shape... Read more...
Daybook August 13th 2020 - Blue Silk Dress
Daybook August 13th 2020 - Blue Silk Dress
Today I finished the hand sewing on the blue silk dress. I used the finest hand sewing needle to get through the dense silk to close up the insides and... Read more...
Daybook 12th August 2020 - Tulle
Daybook 12th August 2020 - Tulle
Dusky blue tulle of a huge under skirt in progress on my machine table. Completed the machine work for the blue silk dress today, part of the English Rose project.... Read more...
We Love EU
We Love EU
Tonight the UK officially ends its legal membership of the European Union.  I voted to remain, I thought everyone would. I thought a lot of people.  Its been a depressing couple... Read more...
Don't Dump Me Label
Don't Dump Me Label
Don't dump me! 'I was made by hand. Please wear me love me, repair and recycle me. Don't dump me!' Every garment or accessory we buy has been designed and made... Read more...
Inside the New Studio
Inside the New Studio
  A lot has happened in the last few months and I am finally settled into my new studio and have officially said goodbye to the little shop.  You will... Read more...
Moving To a New Studio
Moving To a New Studio
I'm very excited to announce that we'll be moving to a new premises in June.  We're not moving far, just to the building next to the Swan Hotel in this picture,... Read more...
Fabric Challenge
Fabric Challenge
  I'm running out of space, I hoard way too much fabric and I really just want to make some killer dresses this year. Its time to work on my... Read more...
Wishing Everyone Happy Holidays
Wishing Everyone Happy Holidays
To all our wonderful customers and supporters,  We wish you all a happy and peaceful holiday and all the very best hopes for 2019.  We wouldn't be here without each... Read more...
Miss Jessica Holly in Decked out Dolly photographed by Alexandra King
Decked Out Dolly
I wanted to share some of my photography work, this is a hobby I am learning at the moment and was asked by Decked out Dolly to shoot her new... Read more...
Alexandra King Christmas Window 2018 Wells, Somerset
The Christmas Window 2018
For the Christmas window at our Wells boutique this year we decided on a white and gold theme and I wanted to focus on Ballet. This year I have started... Read more...
Plastics, Environment and Fashions Dirty Secrets
Plastics, Environment and Fashions Dirty Secrets
 This week I watched the brilliant Fashions Dirty Secrets by Stacey Dooley on BBC. I have always looked at the ethical impact of my business and when first starting out... Read more...
Daybook 30.10.18
Daybook 30.10.18
  It's always difficult to explain what I do and why I do it. Especially to people outside of fashion who I respect for their intelligence. Fashion can seem stupid.... Read more...
Day Book 14.10.18
Day Book 14.10.18
I'll try and stick to a daily journal from today to record my working practice especially as I have started work on new designs. Today is the second week since my... Read more...
My Promise to you
My Promise to you
After another super busy wedding season its time to take stock, reaffirm my ideas on what I stand for and to look back on the year to move things forward with... Read more...
Daybook 24.07.2018
Daybook 24.07.2018
Vintage clothing has always been a part of my life and my work. I'm missing it today. Its beauty, simplicity and certainty. Just look at this brocade!  The heat has... Read more...
Daybook 23.08.18 Wells
Daybook 23.08.18 Wells
Pleats - I'm reading about photographer Edward Weston and his creative practice. Writing a daybook may help in my process over the next year. Above are pleats, beautiful pleats of a... Read more...
Exercise will change your life
Exercise will change your life
    This is all part of building confidence and self esteem that I see so many women missing out on.  A year ago I was crying on the bridal... Read more...
Artist Collaboration with Textile Designer Liz Clay - The American Showgirl Dress
Artist Collaboration with Textile Designer Liz Clay - The American Showgirl Dress
We start with the beautiful fabric, a pure wool printed felt by couture textile designer Liz Clay. Liz Clay redefines felt with her stunning work and collaborates with luxury fashion designers on ready... Read more...
Snow Days
Snow Days
Due to the difficulty in travel to Wells and for the safety of our customers we will be closed until Monday 5th March. Stay warm and enjoy the rest of... Read more...
Mothers of the Bride
Mothers of the Bride
Two minutes on mothers of the bride, some things I have learned over the past few years and really need to say ... This is my first video just to say... Read more...
My Week In Pictures - At The Atelier December
My Week In Pictures - At The Atelier December
  The velvet dresses are in the window looking spectacular on the dark winter nights in Wells. Above are two sketches of the new ready to wear dresses. Each a... Read more...
My Week in Pictures - Inside the Atelier December 2017
My Week in Pictures - Inside the Atelier December 2017
Working on a couture wedding dress with delicate floral guipure lace. Sample toile for a bespoke customer in crepe and chiffon. A wonderful success and the start of swing coats, just... Read more...
My Week In Pictures - Designers Journal November 2017
My Week In Pictures - Designers Journal November 2017
This week has been our quiet time before Christmas and the wedding season starting again. I have a wonderful couture wedding dress order were starting work on so for research... Read more...
My Week in Pictures - Designers Journal November 2017
My Week in Pictures - Designers Journal November 2017
I was really lucky to attend an intimate blessing of my bride at Wells Cathedral. Such a special moment in a secret side chapel of the grand building. The most... Read more...
Couture Felt by Textile Designer Liz Clay
Couture Felt by Textile Designer Liz Clay
Textile designer Liz Clay has her studio based near Wells and exhibits at the Heritage courtyard studios.  When she first said the words 'felt' to me, memories of AS level... Read more...
My Week in Pictures - Fashion Designers Journal
My Week in Pictures - Fashion Designers Journal
My Sketchbook for the new collection Behind the scenes at our atelier this week.  The final week of October was different than usual with work placement student Olivia spending the week with... Read more...
Alexandra King Chris Lee window of Wells boutique
Chris Lee Artist Half Mile Gallery in Wells
  To celebrate Somerset Arts Week, artist Chris Lee has created a 1/2 mile gallery in Wells featuring is architectural paintings of the city. We are honoured to have the... Read more...
Oscars 2017 Best Dressed
Oscars 2017 Best Dressed
I've deliberated about this years red carpet enough. It wasn't wow, but there were a small handful of stunning looks and gowns. These are the ones I've been thinking about... Read more...
Christmas Opening Times
Christmas Opening Times
Wishing you all a very Happy Christmas and New Year!  We will be open until Christmas Eve at 3pm. Then Open again on Thursday 29th until New Years Eve at... Read more...
Winter Style on Sadler Street, Wells
Winter Style on Sadler Street, Wells
One of the best things about being in a town like Wells, is the people. Ti was one of the first girls though the door when we opened and I'm... Read more...
Christmas Window
Christmas Window
Our Christmas window is up and very nearly complete. We wanted to wait until the 1st December and will continue adding to it over the month until Christmas. This week it... Read more...
Street Style Wells - Lois
Street Style Wells - Lois
Lois looking fabulous in her vintage blue dress with matching earrings and shoes. She really has nailed maternity style.  Read more...
Happy Halloween - Witch Style
Happy Halloween - Witch Style
  Vintage dresses are perfect for Halloween, you get to wear something stunning instead of something plastic! I recently acquired this beautiful 1940s silk velvet wrap dress in jet black, just... Read more...
Street Style Wells
Street Style Wells
Our favourite shop girl Marina (my Mum!) in her monochrome plaid dress and red patent shoes.  Read more...
Street Style Wells - 1920s Couple
Street Style Wells - 1920s Couple
This fabulous couple visited our shop a couple of weeks ago, I loved their 1920s style and elegance.  Read more...
Street Style - Lois
Street Style - Lois
Lois in her novelty print tunic and red capri pants. Accessories to die for!  Read more...
Street Style Bristol
Street Style Bristol
The beautiful Laura Szalai and her equally stunning mother. I've started taking my camera out wherever I go and Laura completely stood out on the streets of Bristol in her gorgeous... Read more...
Vintage Wedding Fair Bath
Vintage Wedding Fair Bath
We're excited to announce that we will be at the vintage wedding fair in Bath next Sunday 2nd October at Komedia. We'll be bringing along our collection of true vintage... Read more...
Street Style, Wells - Rainbow Girl
Street Style, Wells - Rainbow Girl
Helen walked past our shop three times before I plucked up the courage to ask if I could take her picture. I couldn't miss this outfit.I must explain that Wells... Read more...
Street Style Wells - Lois
Street Style Wells - Lois
Sitting in the shop, I see so many beautifully dressed people walk by. I really want to capture them to share what a stylish little city Wells is.The first person... Read more...
Our boutique - Inside The Shop
Our boutique - Inside The Shop
After four months we are still working things out in our little shop. The move from online to bricks and mortar has been a huge change. No more having a... Read more...